About Event Planner Shi

Wedding planning is healing for me because it helps me learn what love is, how to love and how to be loved.

I began my journey with a PhD and a career at Intel, but found my true calling in weddings, a space centered on connection, meaning, and people. Having experienced parental abandonment early on, I was drawn to understanding and honoring love between partners, families, and communities.

Today, I specialize in helping busy professionals create seamless, personalized weddings that reflect their story without relying on outdated traditions. I embrace modern, diverse, and intercultural celebrations, traveling near and far to design experiences that feel authentic to you.

With my background as a PhD and former engineer, I bring structure, intention, and thoughtful design to every wedding, creating celebrations that are elegant, meaningful, and deeply personal.

I’m based in Portland, OR, and I travel for love nationally.

Languages English Chinese
Identification Woman-Owned Asian-Owned

What Couples Are Saying

Shi has a gift for her craft & positivity that is infectious. We had the incredible privilege of working with her as our wedding planner, and we cannot emphasize enough how she exceeded our expectations and made our special day truly unforgettable. From the very first meeting to the final moments of our reception, Shi’s dedication, professionalism, and attention to detail shone through.

One of the qualities that set Shi apart was her ability to truly listen and understand our vision for the wedding. She took the time to get to know us as a couple, understanding our preferences, style, and personalities. With this invaluable insight, Shi curated a wedding that perfectly encapsulated who we are as individuals and as a couple. Shi’s creativity and eye for detail were evident in every aspect of the planning process. She presented us with unique & thoughtful ideas, ensuring that our wedding would be one-of-a-kind. Her meticulous planning and organization were evident, as each part of the event flowed seamlessly. From the stunning arrangement of our décor to the exquisite table settings, every detail was thoughtfully considered and executed flawlessly.

What truly made Shi exceptional was her willingness to go above and beyond. She took it upon herself to handle all the little hiccups that inevitably arise during wedding preparations, sparing us unnecessary stress. Whether it was coordinating with vendors, managing last-minute changes, or even acting as a mediator during family disagreements, Shi remained calm, composed, and solution-oriented. Her ability to handle unexpected challenges with grace and poise ensured that we could fully enjoy our special day without any worries. Shi’s professionalism and warmth were evident in her interactions with everyone involved. Both our family absolutely LOVED her! She effortlessly connected with the vendors, ensuring that they were aligned with our vision and needs. She coordinated seamlessly with the venue staff, creating a harmonious team that worked tirelessly to make our wedding day perfect. Shi’s genuine care for our guests and their experience was evident, as she went out of her way to accommodate their needs and create an atmosphere of joy and celebration.

Above all, what touched us most was Shi’s personal touch. She truly invested herself emotionally in making our wedding day magical. It was clear that she wasn’t just doing a job; she genuinely cared about us and our happiness. From the heartfelt words she spoke to the surprise personalized touches that added an extra layer of warmth and intimacy, Shi’s personal touch made our wedding a deeply meaningful and cherished memory. I will recommend Shi’s services to anyone & everyone looking to plan a wedding. You will love her.

– Ami & Zack

Working with Shi was one of the best decisions my wife and I made while planning our wedding. Shi is professional in every way you hope for in a wedding vendor, and personable in every way you want when working with someone on something as special as your wedding day.

In her email correspondence, Shi was always timely, communicative, and helpful in her responses. During our video calls, she was upbeat, present, and genuine in our conversations. On the day of our wedding, Shi was focused, organized, and fully prepared to handle every detail that we had worked on together. From the moment we sent our first email to her, to the moment we hugged her goodbye as my wife and I got in our Uber and left the wedding venue, we felt so cared for by Shi. Our big day was everything we could have asked for, greatly in part because Shi is so passionate and so good at what she does. You will be doing you and your partner a tremendous service to your collective peace of mind by hiring her as your wedding coordinator!!

– Austin & Melody

As a catering coordinator specializing in weddings and events, I have had the pleasure of collaborating with Shi on numerous events over the last year. Shi is a top-tier wedding planner who consistently enhances the success of every event we work on together. Shi’s meticulous attention to detail, exceptional organizational skills, and proactive approach to problem-solving make her an invaluable asset when it comes to ensuring flawless execution on our clients’ special days. Beyond her professional competence, Shi’s warmth, empathy, and genuine dedication to her clients’ satisfaction set her apart in the event industry. If you are seeking a seasoned planner who can bring your event vision to life seamlessly and expertly manage your big day, Shi is the ideal choice. With Shi at the helm, you can trust that your event will be in expert hands.

– Tiffani

In the beginning of wedding planning, I was certain that I could plan my whole wedding on my own. As I got deeper into planning, I realized that I did need some extra help. That is when I found ‘Event Planner Shi’ on the wedding app, ‘The Knot’. My husband and I met with Shi over video chat to discuss our vision and what we were looking for. From the beginning, Shi was personable, & professional. We chose to book Shi as our day of planner, but this also included help over the course of several months leading up. Shi even offered advice via email from the time we booked her which was a year in advance. She was one text/call away throughout the whole thing. I felt calm and prepared the month leading up to the wedding simply because of Shi. On our big day, Shi worked so hard to make the day run smoothly. From being point of contact to all vendors, working behind the scenes to communicate with everyone, setting up the venue, tearing down the venue at the end of the night, making sure she understood our vision, including small details, before the day. Shi is amazing at what she does and is so friendly while doing so. If we were planning our wedding all over again, I would absolutely have Shi with me on my big day again.

– Macey

I have been a wedding professional for over 15 years and in that time I have worked with quite a few wedding planners, and Shi is one of the best. I have had the pleasure of working with Shi on 3 recent weddings, and I cannot recommend her enough. From our first meeting, it was very clear that Shi is incredibly responsive and attentive to the needs of her clients. She was able to bring each wedding’s unique vision to life with her creative ideas and attention to detail. Shi was also extremely flexible, making adjustments as needed to ensure everything went smoothly day-of. I know she is relatively new to the industry, but don’t let that dissuade you – she is the real deal and I expect great things from her in the coming years. I would highly recommend her to anyone in need of a wedding planner.

– Kenneth

Run, don’t walk, to hire Shi as your event planner! Shi is an absolutely incredible human and phenomenal at what she does. She made our wedding day better than anything we could have possibly dreamed. In every stage of planning she is very organized, communicative, professional, and kind. She has such wonderful ideas and her execution of the plans is top-tier. It was such a relief to have her as our guide, cheerleader, and friend throughout the entire process. We can’t imagine having gone through the planning and wedding without her. Truly, she is so reliable and talented. She works so hard and is very detail-oriented. She is collaborative and adaptable. When we needed her direction and guidance, she was there. She anticipated our needs and suggested date nights and relaxation breaks. I can’t emphasize or speak highly enough about Shi as both a person and as our wedding planner. A few of our guests may or may not have proposed to her as well (that’s how wonderful she is)(: We had guests from all over the U.S. and from Norway, and the ones who aren’t married yet said they want to fly her out to plan their weddings, because that’s how great she is. We love Shi so much as are so eternally grateful for all she did for us. Hire her for your event planning, it will be the best decision (besides marrying your partner) you will ever make!!!

THANK YOU SHI!!! WE LOVE AND APPRECIATE YOU SO MUCH!

– Michelle & Jason

Shi exceeded her role as our day of coordinator.

She met with us over lunches and toured the venues with us even when it took her an hour to drive there. When we needed help with ideas for DIY fantasy theme, she also lent us a whole box of decoration materials so that we could play around with DIY ideas.

Shi is a very good communicator and works well with crowds. For example, at our ceremony, she would project her voice and say “Hi! How is everyone doing? We have a lovely wedding to celebrate”…and then tell folks exactly what needed to get done.” It was very effective and well received. Shi is very fast to respond to text and emails. We were the ones slow to respond, never her!

Shi is kind and creative and efficient, all great traits for a good event coordinator! I felt that Shi is authentic and truly passionate about weddings, whereas other coordinators we interviewed seemed like they were just going through the motions trying to make money.

We would highly recommend Shi!

– Nick & Junzi

I have never been so happy about a decision in my life than when we chose Shi as a wedding planner. We had so many issues come up including non responsive vendors, unorganization, and temper tantrums from vendors and guests. Shi handled every hurdle with stern patience and grace. She helped us with firing two vendors that tried to take advantage of us with no money loss on our part. AND found us two excellent replacements with only 3 weeks before our event. When it came to the day of, she was on top of making sure everyone was in the right spots and even took pictures that our photographer didn’t! Shi is an amazing person with such a great talent for her work. Our day never would have happened if she hadn’t been there.

– Crystal & Mike

If I could leave 100 stars for Shi, I absolutely would!! I could not recommend her more highly.

Barely 5 weeks out from my son and his partner’s destination wedding in Portland (we’re all in St Louis), I’d worked through most of the wedding details, but was quickly realizing I needed a trusted partner on the ground to ensure everything went off without a hitch. After interviewing a handful of Day-of-Coordinators, it was clear that Shi was “the one”. She has the required experience, creds and organization, of course — but she also brings something unique, only visible to the heart — a beautiful sense of calm, reassurance and sincere partnership — so important as I was navigating this unfamiliar wedding-planning territory from 2,000 miles away.

Shi quickly grasped my vision for the wedding, offering guidance and thoughtful advice to solidify the plan. With so many moving parts, Shi immediately helped me identify, wrangle and check off the most critical tasks – efficiently keeping me on track in her beautifully gentle way, and echoing my desire to ensure every detail my son and his partner’s special day was perfect.

But Shi’s gentle demeanor is not to be confused with meekness – no, quite the contrary – it is her secret power. When we encountered a major issue with a key vendor, Shi was a lioness protecting her cubs – quickly taking control of the situation with exceptional diplomacy and a positive approach, creating alternate solutions should they be needed, and ultimately maneuvering to the best outcome for all. Shi always takes the high road and it pays off.

Shi’s attention to detail is extraordinary, (so evident as she helped choreograph a unique expression of the unity ceremony) and she has an exquisite sense of design and style. Her “day of” role included flipping a garden-nursery space from ceremony to reception area in under an hour, and it was vital that I trust her to make on-the-fly visual adjustments in the décor, dessert table set-up, etc., as needed to accomplish that tight timeline – and, not surprisingly, every single thing she touched was absolutely gorgeous!

My only regret is not meeting Shi sooner, as I’d have entrusted her with the entire wedding event in a heartbeat. Way beyond her working role, Shi is such a deeply caring individual, even making sure that, in the last hectic days, I was making time for self-care (insisting my son schedule a pre-wedding massage for his mama!), and following up after wedding to share precious candid photos that she had captured. I couldn’t be more sincere about recommending Shi, whom I engaged as a “day of coordinator” but has now become a very dear friend.

When you reach out to her, please ask her to share photos of our most beautiful day together It was magical …

– Elizabeth

A 5 star review honestly doesn’t feel like enough for Shi. Shi was a last-minute addition to my team (originally thinking we could manage without having a day-of-coordinator) and we couldn’t have been more pleased. She went above and beyond at every opportunity to make sure things were running smoothly. She made suggestions we never thought of and helped coordinate all of our vendors before and during the ceremony. It was no only helpful to have an extra set of hands running the show the day of, but it was incredibly helpful to have her beforehand making sure every checkbox was checked off (and even adding new checkboxes we didn’t know we needed).
I cannot stress enough how much of a help she was to me and my husband’s perfect day. Beyond 5 stars!!

– Spencer & Noah

I thought I would be anxious on our wedding day, but knowing the exceptionally capable and thoughtful Shi was orchestrating the behind-the-scenes allowed me to be fully present and immerse myself in the magic of the day. We had a large and lively wedding party and Shi worked closely with our officiant to ensure our rehearsal and ceremony ran smoothly. Shi’s strengths include organization, attention to detail, problem-solving (cannot emphasize this one enough!), communication, advocacy, and team management. She saw our vision for the aesthetic of our reception and set the scene gorgeously. The best bonus of working with Shi was that we truly felt how deeply she cared about our relationship and our day. It’s priceless to work with someone who genuinely loves love and loves what she does.

– Katie

Get to Know Event Planner Shi

Shi Choong
Wedding Planner and Designer

Dr. Shi Choong is the founder, wedding designer and planner behind Event Planner Shi LLC. Growing up in a cultural diverse environment in Malaysia and Singapore, and having to live in different parts of the US including the SF Bay Area, Shi loves to design and plan intercultural wedding to celebrate the couple’s love stories personalized with their meaningful cultures. With a Ph.D. in Analytical Chemistry and a career at Intel as a process engineer, Shi made the bold choice to leave corporate life and follow her calling as an event planner and community builder. Shi loves LOVE. Designing and planning wedding are healing for Shi.

Q&A

How did you get into the wedding industry, and what's kept you here?

My parents abandoned me when I was 15. Growing up, I didn’t believe I deserve love. Pandemic gave me an opportunity to look inwards. I quit my corporate job to plan weddings to help me learn what love is and how friends and family and partners show up for love. It is a healing process for me.

What do you wish more couples knew before they started planning?

Look for a wedding planner/designer who sees you and hears you. Book them before you book any other vendors. Because having a value-aligned wedding planner on your side is crucial for a healthy planning experience. Don’t hire your family members as your wedding vendors. They should be there to celebrate you and your love.

What's something about your business that most clients are surprised to learn?

I am more beyond your wedding planner. I am your advocate and I can be your therapist or strong backing when you have a very passionate family member or friend who want to be part of every decision of your wedding planning.

What's a piece of advice you'd give to couples feeling overwhelmed by the planning process?

Take a pause. Have a date night. Go out for a getaway with your partner. Planning your own wedding is a very emotional process. But it should be a joyful experience because it is a celebration of your love. Reach out to your wedding planner to get support. They do this professionally and help you take a lot off your mental load.

Tell us about the couples you work with best. Who do you really click with?

Couples who are busy professionals that trust me my expertise without needing to handle every small detail throughout the planning process.

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